Do you Nuru? Nuru is a style of massage that originated in Japan. It is a sensual massage between partners using full body contact to relax the body and stimulate mutual sexual appetite. The massage is done with both partners fully nude, using a thick, ultra slippery massage gel. Wet Nuru Massage Gel is available in two formulas, Original and Concentrate, both with moisturizing Aloe Vera, Seaweed and Grapeseed Extracts and soothing Chamomile Flower extract. These formulas are designed for long-lasting play. Wet Nuru Massage Gel is made in the U.S.A. with the highest quality ingredients.